The Art of Persuading
identity and exhibition design
The exhibition “Art of Persuading” (Umjetnost uvjeravanja) elaborated on 170 years of advertising in Croatia. It presented the phenomenon of advertising throughout Croatian history, as well as all of its aspects and communication means. The exhibition questions and values, while it critically observes all aspects of advertising.
Thematically exhibition was divided into 5 sections:
1. Target Groups
2. Methods / Communication Channels
3. Messages / Meanings
5. Advertising Politics and Politics of Advertising
Studio Rasic formed a big team in which Marko Rasic and Vedrana Vrabec worked on designing the identity and some parts of exhibition design. Visual identity of the exhibition is made up of concentric circles which were carefully implemented through all kinds of communication materials and exhibition design itself. It symbolizes advertising as an energetic and hypnotic impact on all human senses, as they also mark consumer as a part of a target group (at the same time the creator and a victim).
Design company: Studio Rašić / Creative directors: Ante Rašić, Oleg Hržić / Designers: Ante Rašić, Oleg Hržić, Siniša Cvahte, Marko Rašić, Branimir Sabljić, Vedrana Vrabec / Photo: Damir Fabijanić, Studio Rašić archive / Client: Croatian Advertising Association, Museum of Arts and Crafts Zagreb / Year: 2006 / Location (city, country): Museum of Arts and Crafts, Zagreb, Croatia