Mr. S the Hairdresser
Visual identity for the hairdresser Mr. Siniša, a man who loves giraffes. Given the usual prejudices that all men’s hairdressers are gay, we proposed a slogan that was used on business cards “I’m not gay, but I’ll make your hair okay” (nisam gay, al šišam okay). Each dot on a letter „I“ is consistently „hair cutted“ from all visuals and all business cards were printed on a special tactile paper that feels like animal skin when touched.
Design: Vedrana Vrabec + Marko Rašić / Client: Mr. S the Hairdresser